Building a Brand

I’ve been working with Audemars Piguet over the last two year to help shape their digital brand. Our goal was to create a design system that feels modern and luxurious while still retaining the spirit of savoir-faire Audemars Piguet is so well known for. 

Beauty & Function

Finding the happy medium between beauty and function. We created a collection of customizable modules could be utilized to establish a consistently designed experience.

Iteration and Testing

We are continually testing and iterating on new features to enhance the users experience. By conducting frequent A/B testing we can hone in on features that are most useful for our audience.