Gap styld.by
Oversaw & Conducted
Design Direction
Design Lead
UX Design
Content Production
As a way to showcase the everyday versatility of Gap’s clothing line we partnered with popular style bloggers to create a timely digital catalogue that features key Gap clothing items.
The Philosophy
Each blog partner styled looks using items from Gap’s line as the basics, which they then complemented with items from other brands. Normal people don’t dress head-to-toe in one brand, so why not be realistic and create eclectic outfits generated from different stores, eras and price ranges?
Extending the brand
The style.by catalogue was so successful the experience was extended through in-store and outdoor signage.
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